Many people have asked “What is that thing in the middle of your logo?” Well, the answer is…it is an Adinkra symbol from West Africa, specifically Ghana. It is a meaningful symbol called Sankofa. Often it is represented by a bird looking back or behind. This action is representative of ‘us’ as a people and signifies the importance of looking back to understand our history so we can move forward.

It is vital for people to know their heritage, history and culture. Hence, Sankofa will always be an integral part of BLACK CENTRAL™. A person who knows their history is like a tree with strong roots. To the contrary,  an individual who does not respect their history or their ancestors is like a tree without roots. We must deepen our roots, so that we may grow stronger…SANKOFA!

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