via Your Black Bloggers by Albert Phillips
From trendy clothing and expensive cars to popular alcohol and carbonated drinks, rappers have been receiving endorsement deals from major companies for decades. The days of just relying on music alone to make loot are just about over. Just recently, Philadelphia rapper, Cassidy, landed an endorsement deal from Trojan after releasing “Condom Style” a remake of Psy’s “Gangnam Style.” Though many mocked the pop track, Hulkshare.com rumored that the deal may have possibly been in the seven-figure range.
But is there anything wrong with endorsements? It’s well established that it’s a great promotional and money-making venture, but does it ever clash with morals and values? Should rappers choose their endorsement deals more wisely?
Jay-Z, Rick Ross, Snoop Dog, P.Diddy, and a host of other successful rap artists have all signed lucrative endorsement deals to represent one beverage – alcohol. In the 2012 Hip Hop world, the most noticeable of all the alcoholic drinks was Diageo’s Ciroc vodka. Making regular appearances on the Forbes list for Hip Hop artists, Diddy has been said to have made millions from his joint venture with the London-based company. Ciroc has been featured in music videos, vlogs (video blogs), and has been a major sponsor of Hip Hop parties and other gatherings for the last few years.
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