video courtesy of North Paran
via www.buyblackallyearlong.com
A coalition of Black media owners, professional and political organizations are calling on African American consumers across the nation to begin immediately to redirect a minimum of $20.00 per week in spending to Black-owned businesses. The initiative being called The Million Dollar Black Spending Power Campaign is being organized by local groups in a number of key cities. It is projected that even with minimal support this effort may turn one million dollars per week back into predominantly Black communities throughout the country.
- The initiative is the brainchild of Bob Law, longtime radio personality, entrepreneur and community activist
According to the African-American Consumers: Still Vital, Still Growing 2012 Report released by Nielsen and the NNPA, Black consumers have a projected buying power of $1.1 trillion. The Million Dollar Black Spending Power Campaign raises the question “where is the money?”
The cooperative effort also includes…
- Dr. Maulana Karenga, Creator of Kwanzaa and Professor and Chair Department of Africana Studies California State University, Long Beach
- Norm Bond, activist and Chairman of the National Alliance of Market Developers
- Professor Jim Clingman of the University of Cincinnati, author and syndicated columnist
- Sara Lomax-Reese, President and General Manager of 900AM WURD in Philadelphia